To become world class producer of Permanganates by incorporating environment friendly and optimized technologies and developing core capabilities through continuous product improvement and technological innovations.


 To ensure high level of customer satisfaction by strengthening our core competencies of developing products and processes and empower people towards achieving highest standards of excellence.
 To develop employees and encourage them to excel in their professional, personal and social lives.
 To be a cost conscious producer and optimize existing human and material resource to satisfy stakeholders while being a responsible corporate entity and adhering to our core values.
 To conserve the environment and preserve natural resources, maintain high levels of safety and address social concerns in all areas of operation..